Nonprofit Fundraising Trends 2009
As were are not far enough into 2010 to have enough information on this year’s fundraising trends, I included a link to an extremely interesting report on fundraising trends in 2009, who are still very much applicapable to this first half of 2010. There are environmental factors that are of greater onfluence on corporate fundraising than new media, the economical crisis for example!
You can find the professional fundraising trends report on the following link:
http://www.tacs.org/files/uploads/FundraisingTrendsSurveyFINAL2_21_2.pdf
The key messages of the surveys concluded for this report are:
* The impact on nonprofits of the economic crisis does
vary.
* Those nonprofits with diverse revenue streams, good
management, and what could be labeled “learning
cultures” appear to be coping markedly better than
others.
* Organizations that are faring better appear to be
putting more focus on development activities,especially individual donor relations including major
donor development.
* Respondents report that board members need to be
more engaged team members by actively participating
in fundraising, cultivating relationships, and being
ambassadors for the organization.
* Respondents stress that nonprofit leaders need to set
the tone, be calm, and communicate clearly about
decisions, priorities, and organizational vision and
goals. They need to be more visible and more involved
with individual donor fundraising.
* There is a suggestion that, in some cases, the
organizational sense of being “fine” may not match
with finances, planning, activities, staff/board
engagement, and other components of organizational
health.
* Better internal communication among organizational
team members is key to surviving in this difficult
economic climate.
